streaming a compensated announcement drive as a digital marketing intern in Dubai instructed me added than any text could. From hatching movement aims to anatomizing resultants, I got how every decision — from budget to targeting — affects performance. In this post, I’ll walk you through the crucial way I took, the tools I used, and what I learned from the movement.
1. brooding a Clear thing
The crusade was for a mock skincare brand targeting women developed 18 – 35 in the UAE. The ideal? Website business and lead generation. I chose this hung on typical customer needs in the Dubai beauty assiduity — visibility and client accession.
2. Choosing the Right Platform
After some exploration, I cherry-picked Meta Advertisements( Instagram Facebook). Why?
High engagement rates in Dubai
Strong reach among youthful womanish cult
Advanced targeting features in Advertisements director
I also experimented with Google Hunt Advertisements to capture druggies laboriously searching for skincare results in Dubai.
3. Targeting Strategy
Using Meta’s Advertisements director, I created custom cult
position Dubai & Sharjah
Interests skincare, beauty, organic products
Actions online shoppers, engaged shoppers
Google Advertisements targeting included keywords like “ stylish skincare in Dubai ” and “ UAE natural beauty products. ”
4. Creative & Copy
For Meta, I used Canva to design 3 variations of the announcement
One videotape( 15 sec product rally)
Two static illustrations with bold textbook
announcement dupe included a strong CTA “ Shop now and get 10 off – limited time for UAE guests! ”
5. Tracking Performance
I set up UTM parameters and used
Meta Pixel to track transformations
Google Analytics for website business
Google Tag Manager for event shadowing
6. crucial Results & Takeaways
Instagram Story advertisements had the loftiest click- through rate( 2.3)
Google Advertisements had a lower CPC but smaller transformations
Targeting was too broad originally; narrowing it refined results
The videotape announcement outperformed static by 40
Conclusion
handling this crusade gave me real- world experience in planning, optimizing, and anatomizing performance. The biggest takeaway? Testing and refining are everything in paid advertising.